Agent-based simulation for Kansei Engineering: Testing a fuzzy linear quantification method in an artificial world

This paper argues that agent-based simulation can be used as a way for testing Kansei Engineering methods which deal with the human reaction from sensory to mental state, that is, sensitivity, sense, sensibility, feeling, esthetics, emotion affection and intuition. A new fuzzy linear quantification method is tested in an artificial world by agent-based modeling and simulations, and the performance of the fuzzy linear method is compared with that of a genetic algorithm. The simulations can expand peoples imagination and enhance peoples intuition that the new fuzzy linear quantification method is effective.
KEYWORDS: Agent-based simulation; Kansei Engineering

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