Mood Matters: From Rising Skirt Lengths to the Collapse of World Powers

"Mood Matters" makes the radical assertion that all social events ranging from fashions in music and art to the rise and fall of civilizations are biased by the attitudes a society holds toward the future. When the "social mood" is positive and people look forward to the future, events of an entirely different character tend to occur than when society is pessimistic. The book presents many examples from every walk of life in support of this argument. In addition, methods are given to actually measure the social mood and to project it into the future in order to forecast what's likely or not over varying periods of time. Casti's writing is a pleasure to read and its contents an eye-opener.

KEYWORDS: collective social events; economc forecasting; forecasting in politics; group optimism; group pessimism; social mood; social trends; sociometers

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